I is for Information
Everybody likes to think that they have learned something from you for free so give some information to show that you know what you are talking about but do not be tempted to give too much away as you will always be looked upon as the one to go to for advice without payment. Learn to know when to say ‘OK shall we formalise this and put a date in the diary when we can talk about rates/fees’
Always have information available for your prospective clients/customers. This can be in any format but should be available to hand over if requested or suitable. If its on your website, ensure that its up to date and relevant.
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