Marketing in a Recession.

As we are apparently in a recession it is important to maintain visibility infront of your prospective clients.
This does not necessarily have to be expensive but it pays to maintain a level of advertising and awareness with your audience. If you advertise regularly it might be advantageous to trim down the size of your adverts or to negotiate a deal with your supplier. Combine this with free press where possible by sending press releases out about achievements/awards won/staff recruitment/new products etc.
Keeping in touch with existing clients helps as they are true advocates of your business and are ideally placed to refer you to their friends. Try adapting the refer a friend idea by rewarding them for putting you in touch with paying customers. Set the reward to the level of the cost of your product or service and make it personal so if you are dealing with a staff member rather than the owner of a business vouchers may be appreciated whereas a free item that can be converted into cash may be better for the owner of a business................to be continued