J ........... is for Journal (Blog)

This is another way of showing your knowledge and encouraging people to use you and/or your business. It is also another place to keep information that you do not necessarily want to put in your website content, whether this is because of the volume of information that you have compiled or because they are your thoughts and do not necessarily reflect the view of your Company. If this is the case please make sure that you show this somewhere prominent in the Journal/Blog

This is also a way of showing your expertise in a your specific area of expertise and can help potential customers/clients make up their mind about using your business for their specific needs.

Have you got Ten Top Tips that you can share? Do you have a view on new industry news that you can share with your readers?

All of this is information that your readers will be interested in hearing and will make you stand out from your competitors.

You can also link it back to pages on your website to show more information etc and thus increasing the the chances of your potential viewers finding more out about your Business.

Starting blogging.

Well, I've got this far, even though it took a lot longer than 5 minutes!
I have ideas in my head about what I want to achieve with this but I am realistic enough to appreciate that it is not going to happen overnight, however I shall start by talking about marketing and advertising and from time to time I shall probably be showcasing some of our members and their achievements.
I shall be using the parameters of 'if it feels right do it' and hopefully you will feel the same.
Now that I have reached this point I have a feeling that the next steps will become easier so will have a think about the next blog and come back soon.